Meet Our Team

Jib Davidson - Certified Forester, DEP Certified Wetland Delineation Expert and Master Logger

Jib received a Bachelor of Science in Forest resources and Conservation with a major in Forest Management from the University of Florida in 1978. Continuing his education, he earned a Bachelor of Science in Business Administration with a major in Finance and minor in Real Estate and Accounting from the University of Florida in 1983.

He began his career as a forester working for Georgia-Pacific Corporation in 1977. Initially, he worked in timber procurement, then transferred to land management, where he managed 117,611 acres of timberland for the company.

In 1984, along with partner Don Post, Jib started Florida Forestry Services Company in Gainesville, Florida, specializing in forest management, timber appraisals, timber investment analysis, timber sales, reforestation, site preparation, timber taxation, timber and timberland acquisitions and sales, and other forest management services for private landowners, industry and government. In 1989, Jib and Norman McRae formed Columbia Timber Company.

Jib specializes in forest finance, taxation, investment analysis, and real estate transactions. Jib has served as an instructor for forest management courses at the University of Florida and Community Education through Santa Fe Community College. He is a Certified Forester and Master Logger and holds memberships in the Society of American Foresters, Florida Forestry Association, American Forest Institute Tree Farm Program, Forest Farmers Association, International Society of Arboriculture, and Financial Management Association. In addition to his many civic and fraternal activities, Jib is also a Licensed Florida Real Estate Broker. 

Norman McRae - Operations Forester, DEP Certified Wetlands Deliniation Expert & Master Logger

Graduating in 1982 from the University of Florida with a Bachelor of Science in Forest Resources and Conservation, Norman began his forestry career working for the Florida Division of Forestry as a Forest Ranger. After being promoted to County Forester, and subsequently to Forest Area Supervisor for the Division, Norman went to work for F&W Forestry Services in 1986 as the Branch Manager. In this capacity, he performed land and timber appraisals, wrote and administered wildlife and land management plans. 

In 1987, Norman joined Jib Davidson at Florida Forestry Services Company. As a Forest Management Specialist, he performed timber appraisals, timber market analysis, authored and administered forest management plans, timber sales, reforestation, site preparation, growth and soil studies, timber and timberland acquisitions and sales, hardwood control, thinning, control burning, hunting lease evaluations.

When Columbia Timber Company was born in 1989, Norman added timber harvesting and thinning to his arsenal of skills. Norman specializes in forest operations, primarily timber harvesting, thinning, road building, logging supervision and reforestation activities. Norman is a Certified Forester and Master Logger and Licensed Florida Real Estate Salesperson and holds memberships in the Florida Forestry Association, American Forest Institute Tree Farm Program, and International Society of Arboriculture. 

Travis Davidson - Marketing director, land management expert and Master Logger

Growing up in Gainesville, FL around the timber investment and forestry industry, Travis Davidson understands the agricultural community along with the commitment and hard work it takes for a family business to be successful. Travis also understands the residential market in the North Central Florida area. 

As a graduate of the University of North Florida (UNF) in Jacksonville, Travis has a Bachelor of Science degree in Communications, with a focus in public relations and marketing. Throughout his years at UNF, Travis was an active member of the Public Relations Student Society of America and represented UNF at a Public Relations Society of America conference in Atlanta, GA. Travis joined his family's businesses shortly after graduation. 

Travis is currently a Realtor, land manager and forestry operations supervisor, across North Florida, for United Country | Land & Lifestyle Properties and Columbia Timber Company. His father, Jib Davidson, is a Certified Forester and the experiences Travis has learned in land and forestry management has led him to improve several timber investment properties into productive projects for landowners. 

His experience has also helped many properties attract native vegetation and wildlife to residential, agricultural and natural properties alike. His experiences in timber investments and real estate have built Travis' knowledge base and passion for agriculture and the outdoors that continues to grow.